7 Reasons Why Birth Professionals Need Websites
Are you a doula, lactation consultant, or midwife?
Here are 7 reasons why you need a website!
Are you a new doula who is wondering whether you really need a website?
Or maybe you’re a lactation consultant who already has a steady flow of clients from referrals (GO YOU!).
Whether you are just starting out or well-established, the same holds true - YES, YOU NEED A WEBSITE!
But why? Why spend the time, effort, and money on a website when you’re just starting out or if you don’t really need it for getting new clients? Is there a point?
Why, yes. Having a well-designed website is highly beneficial and strongly recommended for doulas, lactation consultants, and other birth professionals. Here are SEVEN reasons why birth professionals need to have a website:
1. Establish an online presence
In today's digital age, having an online presence is essential for any business or professional. People search online for everything, and this is especially true for first time parents looking for birth and lactation support. A website is your business’s digital door, your online business card, your way of showing up in a client’s online search. Furthermore, a website serves as a centralized hub where potential clients can learn about your services, experience, and approach to birth support. It allows you to showcase your expertise and build credibility.
2. Serve as an Information hub
A website enables you to provide comprehensive information about your doula services, including your philosophy, training, certifications, the types of support you offer, and pricing and packages. You can also share details about your background, experience, and testimonials from satisfied clients. This information helps potential clients understand what makes you unique as a service provider and make an informed decision to hire you!
Similarly, you can include frequently asked questions about your role and the services you provide. This makes life easier for everyone as potential clients will be able to find the answers on your website, and you’ll spend less time answering the same common questions over and over with each new client.
3. Reach a broader audience
With a website, you can expand your reach beyond people you know personally. People searching for doula services in your area can find you through search engines, increasing your visibility and attracting a wider audience. Additionally, you can use your website to target specific keywords and optimize it for search engine rankings - want to know how? Book a consultation call with me!
4. Facilitate online booking and scheduling
A website can streamline the booking process for clients. By incorporating online booking forms or scheduling tools, potential clients can easily request your services or schedule consultations instead of having to email back and forth to settle on a suitable time for everyone. This convenience can attract clients who prefer the ease of online interactions.
5. Share educational resources
Your website can serve as a platform to share educational resources, blog posts, articles, or videos related to pregnancy, birth, and postpartum care. Providing valuable content positions you as an authority in your field and demonstrates your commitment to supporting families beyond the scope of your services. People searching for doulas or lactation consultants will come to recognize your name and the valuable information that you provide. It helps to build the know-like-trust factor and will encourage them to book with you! Writing a blog is an effective way to drive clients to you, since your information will appear in searches, as opposed to posts on social media which simply get buried over time.
6. Make client communication easier
A website can include contact information, allowing potential clients to reach out to you directly. You can provide a contact form or email address where individuals can inquire about your services, ask questions, or request more information. This direct communication channel facilitates engagement and helps you build relationships with potential clients.
7. Showcase your experience and expertise
If you have attended numerous births or worked with many clients, you can feature birth stories or testimonials on your website. Sharing positive experiences from previous clients can instill trust and confidence in potential clients.
Remember, having a website is not a prerequisite for being a doula, and some doulas may choose not to have one. However, in a competitive market, a well-designed and informative website can be a valuable tool for attracting clients, establishing credibility, and providing essential information about your doula services.
Ready to build your website? Download my FREE checklist of 10 essential items to include on your website to attract new clients!
